AI-Transparency
Innovation and Transparency: How We Use AI
At CAPE HORN, we believe that the future of online shopping is driven by innovation.
For this reason, we have chosen to use the latest generation of Generative Artificial Intelligence for some of the communication campaigns featured on this website.
This choice is not merely aesthetic. It represents a commitment to sustainability and, above all, to providing our customers with the highest level of accuracy.
Why Can AI Be More Faithful Than a Real Photograph?
Traditional studio photography is often affected by artificial lighting, shadows, camera angles or post-production adjustments that can alter the way a garment is perceived.
Our AI technology overcomes these limitations:
Absolute Colour Accuracy:
The algorithm processes the exact colour codes of the fabric, ensuring accurate colour reproduction free from distortions caused by ambient lighting.
Millimetre-Level Detail Accuracy:
The shapes, stitching and fabric texture are digitally rendered in extremely high definition, without any loss of detail.
Inclusivity and Sustainability:
We create digital models to showcase our garments in unique creative settings, such as a journey through the Atacama Desert, without the environmental impact of a global physical production.
Our Commitment to Transparency
We want your shopping experience to be completely clear and secure. This is how we manage our visual content:
Inspirational Campaigns
Some Home Page sections, descriptive sections of selected collections and inspirational preview landing pages
Emotional videos and images simulating real-life situations may feature AI-generated digital models and garments.
They are calibrated to show you the garment’s potential as accurately as possible, and AI-generated photographs and videos are always clearly labelled.
Product Pages
Where you make your purchase
Artificial Intelligence is not used on individual product pages.
There, you will find only real and authentic photographs of the physical product, allowing you to examine the actual garment before adding it to your cart.
Legal Notice and Compliance with the AI Act
Pursuant to the European Union Artificial Intelligence Act, users are hereby informed that some lifestyle multimedia content featured on general browsing pages, and clearly identified as such, consists of hyperrealistic digital simulations.
Although the technology ensures a level of accuracy equal to or greater than that of traditional photography, the final perception of colours and details may vary depending on the calibration of the user’s screen. The technical description and real photographic gallery provided on the product page remain the binding reference for purchase.